Review: In Pursuit: Journeys in African Entrepreneurship by Chukuka Chukuma and Osaretin Oswald Guobadia

Chukuma and Guobadia 978-1734752304 --- 192 Pages; First Printing: July 2020

In Pursuit is a companion book. One should have a copy in their briefcase, backpack or e-reader at all times. At first look the cover literally knocks one out. It is a striking cover that features use of Nigeria's flag colors: green and white on a 

stark red background with white lettering. The image of a 

weary business traveler being knocked from all sides 

encapsulates the themes, lessons and stories exchanged 

between the two authors.

The authors -- Chukuka Chukuma and Osaretin Oswald Guobadia -- take us on a journey through time, not chronologically but the way business moves. Chukuma and Guobadia manage to slow down the pace with conversational outtakes that position them as business partners and comrades in a quest to introduce readers worldwide on the opportunities Africa, particularly Nigeria, offers for entrepreneurs looking to broaden their horizon.

In Pursuit crosses into several business book categories. It is part guide, part memoir and most of all, it is a 'how to', though not from a hand-holding perspective. The authors share candid experience and advice that is applicable to citizens looking to move back, businesses looking to expand into foreign regions and those who are unsure how to approach their entrepreneurial dreams.

There are so many takeaways to apply. Though I will share some notes and quotes here, they are only a small portion of what I gained from this reading journey: The first step when deciding to move back or venture into new territory is settling your family into a stable and comfortable life. Failure is inevitable when you relocate to Nigeria if you're not able to build the ground under you. Realizing "the 300 missing pages" of a successful person's business story is rarely if ever told. "Time and chance happen to everyone but opportunity dances with those already on the dancefloor".

In closing, Chukuma and Guobadia delve into the cost if one moved back and re-entered the American workforce. This topic is one familiar to anyone who has ever struck out on their own. This book is a slim volume of what the authors have encountered and their experience. The key for the reader is to not rush through the book; take in the humor, the advice.

In Pursuit is a moving contemporary narrative that includes a historical context, and Nigerian sayings and pidgin words that one should look up as you run into them while reading.

Recommendation: HIGHEST


Reviewed by Guichard Cadet